The Google Effect

In case you haven't yet heard (and assuming you are even mildly interested), Jaiku announced today that it has been purchased by Google. Although unexpected, the news does not really come as a surprise. The interesting entertaining thing that came out of the news was picturing all the geeks rush over to Jaiku.com to see if that account they opened two months ago was still active (for the record: I was one of those geeks). Why do we have so much faith in Google? Since when was their stamp of approval required? Being Canadian, I totally understand the need for affirmation from a higher power but the service we abandoned months ago hasn't changed so why is it suddenly cool? I won't insult you by answering my own rhetorical question but come on!